High Picture Quality Clear & Vivid picture with deeper black - World Best Dynamic CR (500,000 : 1 ) Shine-Out Perfect fit for window display by reflecting away the sunlight for best image visibility and clearer display under direct sunlight than conventional panel. Auto Calibration Auto calibration software bundled will help you to get the perfect color and brightness uniformity. Wide Viewing Angle Providing clear image virtually at any angle. Smart Energy Saving Reduction energy consumption by approximately 30%. Clear & Vivid Picture (Dynamic CR : 500,000 : 1) Local Dimming Technology allows brightness to be controlled in block units. This ensures brightness and clarity providing high picture quality. As a bonus, power consumption is reduced.